Professional Copywriting

I once had a boss who told us that when he received emails he read the subject line and the first line of the body. If he wasn’t convinced the message was important by that point, he hit delete. He meant it too. I was once standing next to him while he was cleaning out his email In Box. He highlighted every message in the box , most of which were marked as unread, and then hit the delete button. Convince people that your email is worth reading at the very beginning. Otherwise you may never convince them.