Professional Copywriting

Archive for February, 2012

Should you use PowerPoint in your presentations? Not if you can avoid it. Any type of slides or other visual aids distract from the speaker (you). There are times when visual aids are absolutely necessary, for example when you have to support your presentation with pictures, spreadsheets and graphs. Also, it has become standard practice in many organizations for leaders to demand “read ahead packets” containing the slides to be shown at the presentation. If this is the case, use PowerPoint, but keep it to a minimum and avoid distracting special effects. You want your audience focused on you, not your slides.

Priorities come and go; electronic files get corrupted; shredding is forever. Always keep a file copy.

The great thing about email is that it gives you a permanent record of what you said. The bad thing about email is that it gives the person to whom you sent it a permanent record of what you said. Lawyers love emails.